Posts Tagged ‘bulk sms’

Is SMS Marketing The New Email Marketing?

Thursday, January 4th, 2018

Is email marketing dead?

And is SMS marketing going to take its place?

Let’s face it.

Email campaigns are a headache to put together.

I remember when I was an EDM specialist in retail sending out emails would require a shed-load of effort not just from myself, but also the team.

Here is a short list of what goes into preparing an email broadcast:

1. Select the product you want to promote or if it’s a newsletter, decide which subject matters to cover.
2. Write your first draft
3. Get those drafts proofed by the editorial team (this could go back and forth a few times)
4. Get designers and photographers involved to produce the right product shots or if it’s a newsletter go and find stock images that don’t look like stock images.5. Write the new version with everyone’s feedback
6. Check links and landing pages are working
7. Make sure your subject line is compelling
8. Send a test version out to select people in your company for a final green light
9. Once approved you can now select the segment of people to send the email to
10. Schedule and hot the go button

Here are some other issues with email:

Spam detectors – it’s like your email is travelling internationally and has to go through a border security check and if it gets flagged, your email is instantly jailed without a fair hearing.

 

Getting opened – if you email gets to the recipient will it even get opened after all of that work? People receive so many emails so you need to work harder to get it opened.

Platform friendly – Will your email stay together once it is opened on the other side? You have to check to make sure that you email looks great across all email clients.

Sender Reputation – your email performance is being closely monitored by your email service provider – earn a bad sender reputation and watch your emails go straight to spam and even get completely blocked by your ESP.

There are seemingly endless things to consider when constructing an email campaign including obstacles and hurdles to overcome.

And even if you manage to deal with all of this, you can expect to see results like these:

• 10% – 30% open rate (40% if you have a highly responsive list)
• 6%-7% click-through rate

What!?

Let’s take a quick look at SMS marketing.

Here’s the process:

1. Decide on an offer
2. Type out the offer
3. Select the list segment you want to send the offer to
4. Prepare landing page on website (if necessary)
5. Hit send.

No email border security checks to worry about.

No need to worry about open rates because people almost always click on their SMS messages AND there’s next to no competition in their SMS inbox.

No need to worry about your text message being ‘platform compliant’.

It’s beautifully simple.

And for this you can expect the following results:

• 98%+ open rates
• 36%+ click-through rate
• 83% opened within the first 3 minutes

SMS goes straight to its intended target like a guided missile; nothing stops it apart from the phone being off or the person being out of range.

A lot of us are ‘addicted’ to our mobile devices and always have them close by.

When people want information they turn to their mobile device.

When people are bored they pick up their device.

This presents a magical opportunity for businesses that are thinking about using SMS marketing.

I’ve found few strategies quite as effective as SMS when it comes to getting the phone to ring with customers or driving people to an offer.

It just works.

It’s cheap too, for pennies per SMS you’re getting maximum engagement.

Is email marketing dead?

No.

Email is still a strong channel and will not go anywhere soon but here’s how I like to think of email vs SMS:

Email is like general mail, it gets delivered to the customer’s home or office in amongst dozens of other envelopes.

Your customer (or their assistant) starts sorting through that pile of mail throwing out the ones that don’t immediately get their attention straight into the bin.

SMS is like a Priority Courier package.

When you get a courier package what is your first reaction?

Generally excitement and curiosity.

You want to see what’s inside.

It costs a few cents to deliver, but this buys you a first class ticket past all of the envelopes getting thrown into the bin and lands directly to the recipient where they feel compelled to tear the package open to see what’s inside.

When a person receives an SMS their attention shifts immediately to their phone.

Getting instant attention and getting your message opened and read is
what makes SMS marketing so powerful.

That maximum reach and engagement come with a caveat.

You can’t treat SMS like email – unfortunately, most people make this mistake.

A person’s mobile device is incredibly personal and for this reason, needs to be treated delicately.

SMS is not a brute force marketing channel (like email) where you can send out messages every day until your customers plead for mercy.

Use it intelligently.

Want a few tips on how to use SMS correctly?

16 Tips That’ll Set Your SMS Marketing On Fire

 

 

 

 

 

 

 

16 Pro Tips For SMS Marketing [UPDATED]

Thursday, December 28th, 2017

 

Here is what Smart Insights had to say about the power of SMS:

Over 97% of text messages are read within the first four minutes.
• 19% of people will click a link in a SMS campaign rather than just 4.2% for emails.
• SMS campaigns receive average response rates of 19%, compared to 4% for emails.

Don’t get me wrong when used correctly email, PPC, social media marketing etc. can be a fantastic tool but when you absolutely need to get the attention of someone it is hard to beat SMS marketing.

In this article I’m going to share some of our best tips to help your improve your SMS marketing campaigns.

 

16 SMS Marketing Tips & Best Practices

 

1: Build Your List Organically

The big advantage text message marketing has over a lot of other channels is that it is permission-based.

This means that a person has given you explicit permission to send marketing messages to them.

While you could just buy a big ole’ list of mobile phone numbers and push out a bulk SMS marketing message campaign (which would deliver results) the legal hellfire that could land squarely on front doorstep makes this “strategy” not even worth the risk.

Instead, you want to grow your SMS marketing list naturally, this ensures that you have a high-quality list of potential customers.

Set expectations of how the relationship will work either on the promotion piece or inside your welcome SMS message.

For example…

When someone subscribes to your SMS list you may want to include things like:

• How often you’ll be texting them
• The time of day you will contact them (example: if you own a restaurant and have weekly lunch specials)
• Content type: The type of texts they can expect to from you i.e. receive offers, updates, reminders etc.
• How to opt out from your list

 

2: Create And Nurture Positive Expectancy

Did you ever know someone who would come around to your house uninvited and it annoyed you to see them? I.e. a pest.

On the other hand, do you have a friend or family member that you really enjoy coming over to spend time with you?

A person’s mobile phone is incredibly personal so you always want to be the person that they love to hear from.

Quick story:

Recently I received a text from Commbank asking me about a strange transaction on my money card.

I called them to find out what had happened and apparently, someone had skimmed my money card electronically and tried to withdraw funds, Commbank had frozen my account so thankfully no money had actually come out.

Obviously, I was grateful that they sent me that text and took action.

Naturally, whenever they text (which is rare anyway) I welcome their text messages like when that good friend comes around.

This is what I call positive expectancy.

There are a handful of companies that I enjoy contacting me because they always deliver value when they come around so think about what your customer avatar values and then build out SMS campaigns around that > see our post are you making these 13 SMS marketing mistakes to learn more about what a customer avatar is and how to build one.

This will help with your conversions and reduce unsubscribes.

 

3: Be Clear

You’re only dealing with 160 characters which most will say isn’t a lot.

Personally, I think it’s plenty, if there is a situation where you need to explain something that requires more than 160 characters then simply use the SMS message as a teaser to entice the reader to go to a web page where you can fully explain what you have to offer.

You don’t need to use up every single character if you’ve got a special offer: Kelly! 50% off. Online only. Ends midnight, Jim.

 

Here are a few other tips:

1. Lose the jargon

Lose the industry talk – use your reader’s words where possible.

2. Bring them to your place

You’re only working with a few characters, sometimes it’s not helpful to hang on the phone, instead, take the reader to another location so you can expand on what you want to say – typically your website.

3. Lead with your best stuff

Lead the message with your big benefit, curiosity phrase or offer. Before a person opens a text they can get a glimpse of what the message is about so make it count – you could think of this as the headline for an ad or the subject line for an email designed to tempt them to open the message.

 

4: Write 1-to-1 And Make It Personal

Personalisation works. Period.

Here are 6 ways to personalise your SMS messages:

1. Write to them like you’re talking with them one-on-one

One tactic in copywriting is to write one-to-one, that is, speaking directly to them as if you’re there – one person talking to another.

It helps to think of your subscriber while you write the text message to help you make it more personal.

 

2. Use the subscriber’s name

Some SMS marketers will say that you should always include the person’s first name but I don’t think this is necessary.

Before you text a friend do you start the message with their name?

This depends on the relationship you have with your subscribers but just know that it’s not a hard rule to follow.

 

3. Use your name

Hey Jennie, I see that you added the Cleveland boots to your cart but didn’t end up buying. Get 10% off for the next 24 hours. Jessica. To opt-out, reply STOP.

 

4. Communicate to subscribers based on location

If you move around a bit then you can send SMS messages to people in specific locations “Hey Tammie, the Gourmet Food Truck is in Fernwood tonight! Click here to see the Fernwood Menu…”

 

5. Targeting an offer specifically for that person

This would most likely be used for triggered event for example an ecommerce store where shoppers who added an item to their shopping cart but didn’t end up buying.

I know this really annoys ecom marketers!

As soon as some abandons their cart, an SMS alert is sent out to the shopper to remind them that they still have an item in their cart and that they can continue shopping by following the link in the SMS.

NOTE: On the 1st tip I mentioned how important it is to get permission to send text messages to people – in this instance you will be fine sending this out to them (because it’s positioned as a helpful service) but you will NOT have permission to send marketing offers unless they ticked a box saying that it was ok to do so.

 

6. Targeting specific interests

This is incredibly powerful and is only possible if you have segmented your lists.

When you have segmented lists (contact groups that have people with similar interests inside them) you can send highly targeted offers and messaging which will often result in higher open and response rates.

For example:

If you run a pet store you might create a “Pug” contact group which allows you to send pug related tips, reminders and offers that pug owners would benefit from.

Mobile is very much a one-to-one channel so look to use personalisation often.

Customer Avatars are incredibly powerful for going deep into personalising your messaging.

 

5: Mobile Friendly Landing Pages

Are you sending people from their phone to your site?

You better make sure that when they arrive at your ‘home’ everything is tidy.

Make sure that your page:

1. Loads quickly
2. Looks great on a mobile screen
3. Uses the same words from your SMS on the landing page
4. Makes it easy to find what they’re looking for is easy to find
5. Has no or very few distractions
6. Carries on the conversation from the SMS message (seamless communication)
7. Has clear calls to action (make it easy to move them through your funnel)
8. Is designed to lead them to the single action you want them to take.

 

6: Frequency and Timing

How often do you plan to contact the people on your SMS list?

If the frequency is too high, they’ll unsubscribe.

If the frequency is too low, and they may forget subscribing to your list and unsubscribe.

This needs a bit of forethought and can be covered in your pre-framing SMS or opt-in page from ‘Tip 1’

How often you text will largely depend on the type of relationship you have.

• If you’re a personal trainer then clients will welcome daily reminders and updates.
• If you’re an eCommerce or physical store and you want to send offers then once a week may be perfect.
• If you’re launching a product then slow to more rapid SMS messaging as the launch gets closer will be required.

Either way, let your list know how often you’ll be contacting them.

 

7: Show Them Where The ‘Break Up’ Button Is

Place an unsubscribe option on every SMS.

This gives your subscriber or customer peace of mind knowing that they can opt-out whenever they want – kind of like a 30-day money back guarantee.

If you’re doing a good job at SMS then you won’t have to worry about a mass exodus from your list.

SMS marketing laws are different in every country so it is advised that you read through your country’s spam laws so you avoid legal headaches.

 

8: Drive Action With Urgency

It is often said that ‘deadlines’ were man’s greatest invention.

The thought of an impending deadline where a person can lose something is often times enough to push a person forward.

If you care about subscribers taking action then urgency should be a common theme.
“Sale ends at midnight tonight” creates urgency.

If you send them through to a web page with a countdown timer mercilessly counting down every second, minute and hour to midnight this reinforces that sense of urgency.

Never underestimate how hard it is to get a person to take action, whether that be to:

• Click on a link in your SMS
• Go to your website
• Find the product
• Read all of the information (description, money back guarantee etc.)
• Go through the cart process (entering information into all of those fields if they aren’t a member of your site)
• Entering in their credit card details (the BIG one)

The bigger the action you want the person to take the more effort you will need to get them to complete the action.

 

9: Smooth Out Resistance Points

Remember that scene in “The Aviator” with Leonardo DiCaprio where he was inspecting his new plane which included running his fingers across the rivets to ensure none of them stuck out.

He understood that even rivets would create drag and resistance which could mean failing to break the record for the world’s fastest plane.

Whenever you want an action from a customer, there is often resistance from the customer that precedes that action.

If you’re surprised at no one buying your product even though you have a lot of people clicking on your link it could mean the the landing page is not mobile friendly, the offer is different, the cart is broken etc.

Step through the process from start to finish as a customer, ask yourself at each step whether you are creating friction-points and if so, how can you smooth it out?

 

10: Use SMS To Boost The Performance Of Other Channels

Got an event coming up that is important to lead generation or direct sales?

Then how could you be using SMS to make sure that you’re squeezing the most from that moment?

Boost webinar attendance rates with a quick SMS: “Hi Jack, don’t forget our webinar is on in 5 minutes – here’s the link > http://www.webinar.com. See you there!” watch your attendance rate go up.

Increase open rates on emails. Smart Insights said that sending out an SMS right after an email improved email open rates by 20-30% – that’s a huge uplift in response.

According to a 2017 study from Deloitte Australia:

“Thirty-five percent of us check our phone within five minutes of waking up in the morning, with 70 percent using phones during mealtimes with family and friends.”

People don’t check their emails every 10 minutes, but they will be checking their phones.

 

11: Leverage Exclusivity

Clubs are popular because it means exclusion.

A great way to increase value (and perhaps reduce unsubscribes) is to make offers that exist only inside the SMS channel which are not accessible elsewhere.

• Early or Alpha Access to a product before the rest of the world knows about it
• Special bonuses just for VIP SMS clients
• Free vouchers
• Faster shipping times

 

12: Track Performance

If you don’t track then it is almost impossible to improve so like any other of your marketing activities make sure you’re able to determine the impact of each  SMS campaign.

Track your CTR and conversions, inbound calls, unsubscribes etc.

 

13: Segmentation

Not all customers are the same and not all prospects are the same but they do share common traits (needs, wants, desires and outcomes) and it’s important to separate these needs into different groups.

Paper Style used to use a blast & pray approach to email marketing but when they switched to segmentation they increased their open rates by 244% and increased their click-through-rate by 161%.

Once you have segmented lists, it’s far easier to create targeted offers and improve conversions.

 

14: Increase Sales

An easy way to increase sales that most businesses overlook is simply helping customers complete their purchase.

A typical strategy used by online retailers is to send out an SMS to buyers who added products to their cart but failed to complete the order – called an abandoned cart SMS reminder.

When someone adds a product to cart, that is a strong buying indicator so using a direct messaging method like SMS to let them know that they have left items in their cart is a great way to recover potentially lost purchases.

Another way to help customers complete a purchase is to give them a way to contact you during the decision making process.

Bohemian Guitars increase their sales by 98% in a single month just by giving customers a chance to interact with them via SMS. When customers are close to a buying decision they may have one or two specific questions that are not available on your site – this simple little tactic will help you increase sales.

Another simple way is to use bundled offers, a popular version of this is the “spend this, get that” style campaign that eCommerce stores use to increase their AOV (Average Order Value) goals.

You can offer: free shipping, a free complimentary product or more of the same for a discount.

There are countless ways to increase sales using SMS.

 

15: Consistency

It is generally good practice to maintain a schedule when it comes to broadcast style SMS messages since most humans are conditioned for routine TV shows being a good example.

Determine how often you will contact your list and stick to it.

 

16: ABT (Always Be Testing)

It’s tough to improve if you never adapt and the marketplace is always moving and shifting gears.

Testing allows you to flip over rocks and uncover mysteries that would otherwise be hidden.

The businesses that lead the way are able to do this because they test constantly and are able to discover new ‘wins’ leaving their competitors to always follow behind.

1. Come up with a hypothesis
2. Test that hypothesis with real customers and prospects
3. Record your findings
4. Endlessly Repeat

It doesn’t need to be more complicated than that.

• Test time of day
• Test offer A with offer B
• Test different parts of the buying process
• Test offer in message vs teaser copy with offer on landing page
• Test males vs. females
• Segments (some will be more profitable than others)

Want to learn more about SMS Marketing see our SMS Marketing Guide.

 

Ready To Try SMS marketing?

Click here to learn more about 160.com.au SMS marketing services.

Switching to Bulk SMS Service in order Reach larger Mobile Audiences

Thursday, May 5th, 2016

More people around the world may be ditching their feature phones and upgrading to smartphones. However, most people are still using basic feature phones.

In the past month, many companies have started using text messages to reach the larger percentage of the global population that has access to text message technology.

A marketing company has polled a group of people in the suburban community and realized that only 5% of the community had access to the internet.

Therefore emails were not getting to their audience fast enough. By switching to text messages they are now able to reach 98% members in the community.

Another association made the switched to text messages in order to make communication easier, according to the company; texting is easier for people to voice their thoughts instead of speaking over the phone. More than 75% of the entire population in the world has access to a mobile phone.

For these companies and many others, the easiest way to reach a larger global audience was by using an accessible mobile technology.

Visit: www.160.com.au – The best value online bulk SMS messaging service in Australia!

How Bulk SMS help your Business Grow

Thursday, April 14th, 2016

Bulk text message solutions are becoming increasingly popular for commercial purpose. Companies are switching to bulk SMS marketing solutions in order to engage customers more personally.

Text messages reach people quickly and effectively. For instance, the billions feature phone users might not have access to a computer all the time. But if they receive a communications right before they purchase lunch, they might just cash it in and use it.

Receiving text message marketing from a company could feel like a personal invasion if all your sending is pure marketing material.

You will need to write and schedule your text message from the perspective of a nice company trying to help the customer instead of a pesky company that wants more money.

Remember that even though some people that want to receive SMS marketing promotions, there is also a population that doesn’t want to receive SMS coupons. You could potentially hurt your reputation with some customers if you send them a message they didn’t want to receive or too many messages in one month.

There’s more work to maintain SMS marketing than email marketing. Here are some of the things to keep in mind. Update your lists weekly: You need to include an opt-out in every message, keep copies of opt-in forms, identify the sender, and clean your lists from opt-outs and dead phone numbers.

Additionally, you will need to stay current with your SPAM laws to ensure you won’t get fined for sending unsolicited text messages.

SMS marketing has proven to be a successful form of communicating with customers. Just be sure you are ready to follow the correct laws and organize your messages with a team before you begin.

Visit: www.160.com.au – The best value online bulk SMS messaging service in Australia!

Happy St. Patrick’s Day!

Thursday, March 17th, 2016

Bulk SMS Service can be Use for Various Purposes

Thursday, March 3rd, 2016

SMS Service is a platform where you can send customised messages to several group or single recipient. Addressing your customer personally with an SMS is a good marketing strategy but the question that is asked is how to do it in a large scale, the answer is Bulk SMS Service. The technology is already there to address more than 1000 mobile phones at one instance.

The most important aspect from a company point of view these days of economic down turn the costs, are minimal. Not even 1% of what you spend on a TV commercial but the effect is very much more than that of a TV advertisement.

Bulk SMS Service can be used for various purposes

1. For invitation: Such as Wedding ceremonies, Birthdays, Social clubs, Seminars, Church or Business meetings and a lot more.

2. Advertising/Marketing: Most of the people use mobile phones. With bulk sms you can be able to reach a large audience with your goods and services.

To set about the task of sending bulk SMS is a very simple one. You need only a computer with an internet connection. Anyone who has little knowledge of computers could use it.
Next thing you need is the list of your customers’ telephone numbers on an excel sheet.

Using the Bulk SMS Service, you have the possibility to send a message to all those telephone numbers with just a few clicks and all of them will receive the message within in a minute most probably.

Visit: www.160.com.au – The best value online bulk SMS messaging service in Australia!

Bulk SMS Service makes the Difference in Business Communication

Thursday, February 18th, 2016

Users are always on the lookout for companies that offer cost effective and quality services. Everyone wants to avail of the best and latest in technology.

Companies, which adopt new applications to provide their services, always stand in the first position to get the largest number of clients to serve.

Communication using Bulk SMS service makes it easy for the sender to get his message across to thousands of clients in few seconds. A message can convey time of the meeting to all employees at the same time, not one can say that they were not informed.

All SMS are tracked, delivery of the message are confirmed for their being delivered. Messaging company is an expert in sending messages through a SMS gateway.

SMS sending of text messages is carried by API Server. Messaging channel is from personal computer to the mobiles. There are API SMS Gateways for multiple messages.

With messages as means of communication, business becomes streamlined. Personalized messages to staff and consumers build relationships. Get yourself a message sending company’s services for better prospects in all spheres of life.

Visit: www.160.com.au – The best value online bulk SMS messaging service in Australia!

Happy Valentines Day!

Sunday, February 14th, 2016

Gong Xi Fat Cai

Monday, February 8th, 2016

Bulk SMS the most Productive Tool Used by Entrepreneurs

Wednesday, February 3rd, 2016

SMS is the best way to communicate with people on a wider scale. It is something that can be regarded as the best available option with people nowadays which can help them to communicate with their near and dear ones in a very easy manner.

It is the best and the cheapest ways of sending messages to a large number of people. There are many people who also use the Service of messages to send international SMS.

Bulk SMS serves as a channel to advertising for a number of users who are not very well to do but have a craving to publicize themselves. It can also be seen that it is very important for many to send SMS international for the purpose of getting in contact with their near ones staying away from them.

The first and foremost advantage of the bulk sms is that it is timeless. It instantly reaches and motivates millions of people and has a timeliness that is incomparable to TV and the voluminous newspaper. The flexibility that it provides also speaks about the appropriateness of bulk sms to a great extent.

Its content and quantity can be managed easily. It is also much targeted as it is send to those are really willing to get the service and hence can generate huge revenue. The best part of this service is that it is very cheap and low on cost. It helps the businesses to save a large amount of advertising expenses which can otherwise be used in other productive work.

Visit: www.160.com.au – The best value online bulk SMS messaging service in Australia!