In the past month, many companies have started using text messages to reach the larger percentage of the global population that has access to text message technology.
A marketing company has polled a group of people in the suburban community and realized that only 5% of the community had access to the internet.
Therefore emails were not getting to their audience fast enough. By switching to text messages they are now able to reach 98% members in the community.
Another association made the switched to text messages in order to make communication easier, according to the company; texting is easier for people to voice their thoughts instead of speaking over the phone. More than 75% of the entire population in the world has access to a mobile phone.
For these companies and many others, the easiest way to reach a larger global audience was by using an accessible mobile technology.
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