Posts Tagged ‘how to create an sms campaign’

The Importance of SMS Service Reminder

Thursday, January 21st, 2016

If your business deals with customer appointments then you should already be using an SMS reminder service to remind your customers of their appointments.

Online reminder services make scheduling SMS text reminders easy and affordable. SMS appointment reminders are just one of many ways you can use an SMS online service.

Bulk SMS is a personal and effective communication tool that businesses can use to let their customers know about special promotions or any other business related news.

Your online SMS reminder service will let you either send out your bulk SMS messages instantly, or schedule them to go out at a future date. You could even upload the recipients with a spreadsheet, saving you from typing in them all in.

The most common way businesses use text reminder services is for appointment reminders. Text reminders are proven to be the most effective way to reduce missed appointments, making them invaluable to all businesses that deal with customer appointments.

Visit: www.160.com.au – The best value online bulk SMS messaging service in Australia!

Strategies that will Help your SMS Marketing a Success

Wednesday, January 13th, 2016

1. Offer incentives
Tempt your customers by offering coupons or deals through texts for those who subscribe to your SMS business. This makes customers feel like they are a part of a secret club or community.

2. Keep your message short
With only 160 characters to use, ensure your message is to-the-point and delivers high value so your customer is motivated to respond positively.

3. Have a clear call-to-action
If you want customers to take part in a campaign that has them text your keyword to a five digit number (your short code) make sure those two items stand out and aren’t buried in the message.

4. Make contests interactive
When customers enter a contest or opt in, include your website or social media links in your automated reply.

5. Create a sense of urgency
Including some sort of expiration date encourages customers to respond faster, helping you achieve results or gain information as quickly as possible.

6. Link it to your social media
Promote any contests or sweepstakes you’re offering on your social media pages through the texts you send your customers. You can engage them further through those pages, but use your texts to direct them there.

7. Ask questions or send surveys
Ask customers their opinion on a product or idea, or even if you should launch a business page on a new social media platform.

8. Send texts at the right time
Aim for times your customers won’t be busy, like before or after work, or during lunch hours. As a general rule, don’t send texts before 9am or after 9pm.

9. Engage a younger audience
18-49 year-olds have grown up with various mobile devices, and are more active texters than baby boomers.

It’s a low-cost, high-return marketing system that uses text messaging to convey content or offer it to customers. There are many reasons to try it out, from it’s relative low starting cost, to the fact that the vast majority of texts are actually opened and read to some extent. When used successfully, it creates an effective platform for communicating with mobile customers.

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The Powerful Resource of Marketing

Tuesday, January 5th, 2016

www.160.com.au services have allowed businesses, entrepreneurs and advertisers of all sizes to equally capitalize on this powerful resource.

With the average person looking at their phone 150 times a day, SMS messages are read within five seconds of being received.

This means marketers can be very specific about targeting individuals at the right place and time.

160.com.au can help you get started. All you need is a simple message of 160 characters or less and a database of numbers to send it to.

The fact that it’s short makes you focus solely on the main point.

So sign up now for a free trial at www.160.com.au and try our world class SMS service getaway.



Visit: www.160.com.au – The best value online bulk SMS messaging service in Australia!

SMS Marketing A Smart Tool for Small Businesses

Wednesday, December 9th, 2015

www.160.com.au

If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and prospective customers.

Smartphones and tablets are now the most powerful tools in marketing many small businesses.

SMS, which stands for “short message service,” is regarded today as an indispensable resource within the mobile marketing industry.

Here are the reasons why you should use SMS marketing as a tool for your small business:
1. Your message will be read in minutes
With a 90% or more average open rate, text messages are far more effective than email notifications when communicating with customers, particularly when time is of the essence.

Most text messages are read in fewer than 5 minutes after they’ve been received. As a result, you can count on text messaging to effectively deliver short, time sensitive communications, appointment alerts, or expiring promotional offers.

2. SMS marketing builds brand loyalty
Studies show that nearly three-quarters of smartphone users are now interested in loyalty programs accessible from their handsets. Since 95% of all mobile phones now have SMS capabilities, it’s understandable why so many businesses now view SMS marketing as being perfectly suited for engaging customers with loyalty program offers, rewards updates, or other relevant account details.

3. SMS marketing is surprisingly easy
Small businesses can easily and economically implement mobile campaigns. With the right tools in place, anyone familiar with the basics of small business marketing is capable of creating an effective SMS campaign.

4. SMS marketing is affordable
A typical small business can plan and carry out an SMS marketing campaign for a fraction of the price tag that corresponds to other marketing efforts.

5. SMS marketing is targeted marketing at its best
The new age of device targeting has allowed marketers to reach mobile users via SMS with campaigns tailored specifically to a variety of interests and needs.

With message relevance deemed critical to the effectiveness of a campaign, the availability and affordability of SMS marketing services have allowed businesses, entrepreneurs and advertisers of all sizes to equally capitalize on this powerful resource.

Visit: www.160.com.au – Australia’s premiere web to SMS gateway, providing the highest level of premium access service at the most competitive rate.

Effective Ideas to Boost your Business during Christmas

Tuesday, December 1st, 2015

1. Set up a Christmas SMS Instant Win

Everyone loves gifts. Why not making your customers happy for Christmas with an Instant Win game? All you need to do is to place a QR Code on your end of year wishes, and link it to your Instant Win game.

2. Send a coupon via SMS

SMS is the best channel for you: 98% of SMS messages are read! And coupons are always efficient to catch the consumer’s attention. A great idea to boost your business for Christmas is to mix SMS and coupons.

3. Help your customers in their choices

Your customers may need some advice for their Christmas shopping. Give them some good tips with conveniently located QR Codes or NFC tags. For example: “In this section, find the perfect Christmas gift for women age 18 to 30. Enjoy!”

4. Thank your customers after their purchase

Show your customers some gratitude. After a purchase, why don’t you send them a message to say thank you, and give them fresh news (VIP sales for example)?

5. Collect customer feedbacks

It is crucial to know what your clients think about your brand. You can easily collect their feedback with a mobile survey. y analysing the content of their answers, you will find solutions for improvement. Christmas is the perfect time to pick your New Year’s resolutions!

Visit: www.160.com.au

Why Use SMS Marketing for Your Business

Thursday, November 5th, 2015

If you haven’t heard, SMS Marketing is big business.

Hundreds of millions of dollars are being spent every year on text messaging campaigns.

Here are the reasons why your business should use SMS Marketing.

Text Messaging Is Affordable

SMS Marketing is very affordable. At 160.com.au it only cost 5.50 cents per text message. Small business or even for personal use, can get started for as little as $7.95 for 100 credits sms.

Text Messages Arrive Instantly

When you send a text message campaign to your marketing list it arrives in seconds and 99% of text message are read by recipients.

High Open Rates

Text messages are opened 95% within 3 minutes. Compare that to email that is opened, at best, 30% in a day.

Permission Is Important

OPT In is what makes SMS marketing so effective. Consumers have to opt-in to join your text messaging list – they are telling you they want to hear from you. They do this by texting your keyword to a short / long code or by signing up via a web form. And if they ever want to stop receiving messages all they have to do is reply STOP and they’re automatically removed from your list.

Straight To The Point

A text message is limited to 160 characters. So, you need to say exactly what you need to say. Whatever you’re offering you get to the offer quickly. There is a reason why over 95% of text messages are read.

Text Messaging Is Environmental Friendly

Forget direct mail which gets tossed in the garbage. A text message is digital no pamphlets, no flyers for short it is not garbage.

Creating an SMS Campaign

Thursday, September 2nd, 2010

SMS bulk messaging: a great tool for any business, but if you do not use it correctly, then you risk wasting time, money and losing opportunity, loyalty, brand and potentially getting yourself into some pretty nasty legal situations.

SMS is a very personal and direct medium, without considering carefully the content, delivery and calls to action in your message you could serve as an irritant and nothing more. In 160 characters, you can either convince someone to buy from you, or anger them into unsubscription. However if you do it well SMS can become a powerful and well regarded part of your marketing strategy.

1. Display who you are:

Many people forget this most basic of information. There are a couple of ways to do this:

a) Set up the caller ID to be a name up to 11 characters (no spaces). The problem is that it is not a number so recipients cannot reply to it and you still have to have an opt-out method in your message. An opt out message is important, so you will have to spend characters on providing an alternate number for opting out. Your message might look like this.

—————————————————————–

From: Pub Special

—————————————————————–

Patron get 50% off all drinks before 7pm

Friday Night at Kelly’s.

100 George Street, Sydney.

Opt-out SMS STOP to 040506060

—————————————————————–

b) The alternative is to use the opt-out number as the caller ID. You then must remember to put the company name in the message. eg.

—————————————————————–

From: +040507070884

—————————————————————–

All Staff to Meeting Area

Bring your laptops

From the boss

Opt-out reply STOP

—————————————————————–

With this method the message is slightly shorter and it is easier for the recipient to opt-out. Over time this will generate less complaints and be more positive for your brand. However, if like in the example you chose to use it a source of information for staff, especially those staff with work paid phones, you may be able to avoid the “öpt-out” line.

2. Add A Call To Action

Customers must always see a point to a message. An attractive offer or opportunity to justify the time spent reading the SMS.

—————————————————————–

From: +61429705882

—————————————————————–

Bring a friend and get free entry.

Special offers for couple at the Retro Inn.

Interested? REPLY YES

Opt-out reply STOP

—————————————————————–

You can also add URL’s to mobile web pages, google maps, mobile video and even application downloads, this is particularly powerful for Iphones. Use a URL shortener to fit in a larger url into your SMS.

—————————————————————–

From: 040505958585

—————————————————————–

Get your free t-shirt online at tinyshirt.com/sms

Opt-out reply STOP

—————————————————————–

3. Try nt 2 use SMS spk!

Shortening words and funky acronyms are used by people with no keyboard. Many marketers to use this language to save characters or ‘connect with Gen Y’. It is much better to speak in simple plain proper English. When marketing you need people to read and understand a short succinct message quickly, they don’t need to be deciphering some kind of code.

Treat mobile numbers with respect, they aren’t like email addresses that people can recreate instantly, people only have one. They can’t just give you a purposely setup one just for collecting spam. They make a conscious decision to trust you with this data and should you abuse it you will be opted out and never be given the opportunity again. Australia particularly has very stringent SPAM laws, and international SPAM laws could also land you into some hot water if you abuse your power.

So be responsible, accurate, succinct and intelligent with your SMS campaigns- and you will not fail.