There are quite a number of benefits if a firm invests in information security. The ability to cope effectively with today’s computer threats such as viruses/worms, threats such as web hacking/breakings/defacement, Internet disruptions and other cyber events is highly needed. Lack of security has caused delivery of products in the virtual market to become complex and progressively slow, since people want to countercheck the viability of a transaction before engaging it. As we become more Internet-dependent, most companies’ threats involve virtual transactions.

160 is a web company that ensures that the designs of its services allow safe transactions of messages by eliminating chances for vulnerability since the message remains encrypted during online transactions. The client may provide financially related data such as credit cards or personal identification information, which requires proper security for an effective collaboration.  Unlike many potential competitors in the messaging service industry, 160 engages their clients on secure routines during usage and focuses on maintaining quality as a retaining strategy. 160 ensures substantial investment on security of information as a crucial part of extending initiative. They ensure heavy investment on system security such as coordination with the banking sectors to check that the credit card details are fully encrypted and only accessible by the client’s banks.

Besides information technology, 160 considers security for its clients as the main strategy for maintaining business continuity, retaining integrity, trust and preference by clients as well as attracting new ones. Security attacks are common to any company regardless of its size or experience in the field. For instance, the recent attacks on giant search engines; Google and Yahoo in China, was very sophisticated and affected transactions in a wide market.

The risks involved in 160’s e-mail to SMSs service delivery entails, stolen patent laws, compromise of data integrity, total loss and manipulation of information to gain profits. The 160 Investment in Information and User Security depends on various driving factors such as customer requests, government regulations and business policies or requirements. In the marketplace, the company quantifies the investment in information security as a competitive advantage because customers feel comfortable transacting messages through safeguarded and reputable sites.

There are varied benefits of investing in Information Security. 160’s security investment decreases both the running costs and risks. Good security venture quantifies the firm’s value through clients’ evaluation of performance or comparison with competitors. The quantitative risk analysis shows how the control adds value in a reputable and comparable manner.

By investing in security control measures, 160 is able to safeguard its productivity, for instance by ensuring that no productive time is lost due to downtime. The ability to monitor log events enables the business to prosper because it is able to control data losses through investment on high backup solutions on its servers. It is easy to get the better outcomes by reworking through possible backup solutions, but very difficulty to quantify the amount of data that is damageable through malicious code. As a defense and counter measure process, 160 ensures good backup system to enhance recovery. It also guaranteed that any outsourced backup companies do not compromise data and user security since this may easily lead to cost related losses. Today, 160.com.au is very keen on system security especially breach of data or minor impacts on reputation.