Bulk messaging is a proven fast and effective means of communicating with a large number of people all at once. This is why it has become an integral part of outreach strategies for many organisations in virtually every industry.
Businesses are using bulk messaging to run their marketing campaigns and offer support to their clients. For instance, many physicians and wellness organisations are using this technology to carry out health awareness campaigns.
With an easy-to-use bulk SMS messaging solution, you can schedule and disseminate personalised messages to large groups and individuals who are current or potential customers. There are also several options for sending bulk SMS that you can choose for your marketing and awareness campaigns.
Make sure you’re familiar with the key technologies used in bulk messaging, including the software, mobile applications, and web-based platforms to determine which option best suits your messaging needs. You can also use examples of bulk SMS messaging to practise your technique before you start sending your own messages.
Why You Need Bulk SMS Messaging
If you’re new to this technology, you may be wondering why you need to use bulk SMS messaging. Here are some benefits to consider:
Rapid Impact
Almost everyone today owns a mobile phone. Moreover, we carry our mobile phones with us wherever we go. Therefore, it’s nearly guaranteed that your target recipients will receive and read your text messages as soon as you send them.
This makes bulk SMS messaging more effective than most other communication tools, such as emails, because people can sometimes go days or weeks without checking emails. Marketing emails also have a habit of disappearing into spam folders. So, if you want your message to be delivered quickly and receive a response immediately, SMS is the way to go.
Personalised Campaigns
With bulk messaging, you can target specific groups of people or your entire contact list with carefully crafted messages. Your bulk messaging platform should enable you to organise your target recipients into several subgroups based on their preferences and inclinations.
This will help you to create personalised messages that target individual subgroups for effective communication campaigns. Remember that your bulk SMS messages will only be effective if they reach the right audience.
Higher Open Rate
Compared to emails, SMS messages have a higher open rate. The chances of someone reading your text message are very high as long as the message has been successfully delivered to their device.
Your recipients may not respond to the text, but they will likely read it. This increases your chances of achieving your marketing objectives. In many instances, people choose to delete suspicious or unknown emails without opening them, but it’s tricky for someone to delete a text message without reading it.
Improved Conversion Rates
The response rate for emails is approximately 6% while the response rate to SMS messages is 45% or higher. People are likely to respond to your text message within a minute or two, compared to hours (or days) for emails.
If you’re running a marketing or customer awareness campaign, bulk SMS messages will improve your conversion rate because you’ll receive more responses from interested potential customers with this method.
Friendly to Recipients
The secret to running a successful bulk SMS marketing campaign is to draft messages that are clear and concise. Your text messages should not exceed 160 characters so your recipients won’t have to use up their precious time reading long messages.
Emails, on the other hand, are often long and tedious to read, sometimes making it difficult for your target readers to understand the crux of the message. People don’t have a lot of time to wade through long emails, so they’ll just ignore the email or delete it.
Cost-Effectiveness
Bulk SMS messages offer a more cost-effective way of promoting your business compared to other marketing techniques such as radio, television, and newspaper. If you choose a reliable bulk SMS service provider like 160.com.au for your campaigns, you’ll enjoy amazing and immediate results without breaking the bank!