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 SMS MARKETING   SMS Marketing
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Deliver instant appointments, conversions and leads with SMS Marketing

SMS Marketing gives you the ability to connect with customers that few other marketing channels can provide, for example:

  • Over 97% of text messages are read within the first four minutes
  • 19% of people will click a link in an SMS campaign rather than just 4.2% for emails
  • 30% of SMS campaigns receive average response rates of 30%, compared to 4% for emails

160.com.au offers stand out features that make it easy for any business or marketing professional to create targeted lists, generate leads, improve sales and increase average customer lifetime value.



10 Ways To Improve Your SMS Marketing:

  1. Gain Approval & Trust (Permission)

    The stronger the relationship with subscribers, the easier it is to sell. However, before any relationship can develop you must establish permission to communicate.

    SMS is an incredibly personal channel which means gaining permission to communicate is critical. Taking a permission-based approach also positions your brand as professional.

  2. Get Them To Open Up (Personalise)

    Personalising any form of marketing has been proven time and again to lift response.

    1. Use their name in your message.
    2. Use offers that speak directly to their needs and desires.
    3. Talk about things that interest them.
    4. Remind them of past actions or previous SMS messages you’ve sent etc.
  3. Increase Peace Of Mind (Include Opt-Out)

    Showing someone that they can walk away at any moment brings about a certain peace of mind while also framing your company as professional. Include an opt-out trigger with every message.

  4. Improve Relevancy (Segmentation)

    Google was built on relevancy and a great way to improve relevancy with your online SMS marketing is to ensure you have clearly segmented lists. Segmenting your lists either by product category, demographics, customer needs etc. helps improve conversion and response rates because it forces you to speak to common themes which that list cares about.

  5. Increase Response (Create Buyer Personas)

    For each customer segment, create a buyer persona. A buyer persona is a fictional character that embodies the feelings, needs, wants, desires, frustrations, and fears of the people on that list segment.

    Before writing an SMS or crafting an offer, have that buyer persona in front of you and write as though you were writing to that one person.

  6. Stimulate Immediate Action (Urgency)

    It’s a well-known fact that the fear of loss is at least 2 times greater than the feeling of gaining something. Urgency is a tactic used to create a sense of impending loss which when used correctly results in higher response rates.

  7. Reduce Unsubscribes (Exclusivity)

    Since SMS is such a powerful channel to drive sales it’s important to protect it. A great way to achieve this is to make special offers exclusively through SMS – offer incentives and information that cannot be attained elsewhere making your SMS messaging too valuable to throw away.

  8. Strengthen Marketing Channels (Integration)

    Want to improve email open rates on important emails? Send out an SMS to subscribers letting them know that you just sent them an important email.

    Want to increase webinar attendance rates? Use SMS to remind them.

    Want to recover lost sales? Send an SMS letting them know they have items in their shopping cart and let them know that you will keep their cart active with a special offer for the next 6 hours.

  9. Connect Your Brand With Good Feelings (Value)

    A good way to increase response from your SMS is to always think of the person receiving your message and look to deliver value every time.

  10. Never Ending Improvement (Testing)

    Gaining valuable data feedback from your market is worth gold and the best way to get this data is to test. Test offer A against offer B. Test time of day, geo-location, urgency triggers etc.

Want to see how hour SMS marketing platform works? START FREE TRIAL

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Standard SMS refers to an SMS message no longer than 160 characters in length and sent to a standard GSM mobile. 160.com.au allows up to 600 characters to be transmitted concatenated over four SMS. Each standard SMS is charged at the rate of one credit. CDMA, premium rate numbers and other non-standard mobile destinations may incur higher charges. If in doubt, please contact us.

While many of our users use our sevice for bulk SMS marketing, we adhere to the Anti Spam Act. Any user found using our bulk SMS service to send unsolicited SMS Text Messages will have their account immediately suspended. Please refer to the terms of service for complete details.

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