An SMS management API allows businesses to connect with an SMS provider online and provide automated instructions via specific coding. SMS management APIs streamline the process of selecting recipients and sending messages allowing thousands of messages to be sent automatically.
Businesses looking to partner with a company that provides SMS API integration will find that 160.com.au offers a user-friendly API that is scalable to the business’s needs. All that’s needed is to integrate the company’s existing systems into the SMS API, but how is this done?
Integrating and Implementing an SMS API
Integrating an SMS API into your business’s existing platforms involves connecting it to programs like CRM software (Customer Relationship Management). With access to the database of customers, the SMS API can talk to the CRM software and ask it for information, such as names and phone numbers.
This information can be used to segment customers according to variables like demographics and purchase history. Now, the business simply needs to create lists of users to send SMS messages to based on their marketing plan. The API will handle the sending and receiving of the SMS messages automatically.
To further ensure integration and implementation when using avenues such as an HTTP API in PHP, it is important that the parameters are correct and no error messages are returned. Fortunately, any errors received are typically minor and can be rectified quickly. For a detailed guide on connecting to 160.com.au’s API, click here and head to the ‘Examples’ link for specific code snippets.
Additional SMS API Features
Sending and receiving SMS messages automatically aren’t the only features of an SMS API. The data received back from the system, such as the number of messages read and replied to, promotional vouchers redeemed, and so on, is invaluable. This data can be sorted by the API and sent to specific inboxes to collect insights into customer habits.
The API can even be programmed to provide specified responses to replies with personalised greetings and individual offers. The possibilities are nearly endless.
Use Cases
There are several uses for a business to send SMS messages through an API, such as:
Marketing Campaigns
Once a list of recipients is ready, the API will send out marketing SMS messages and report back on the results. Information learned can be used to refine future marketing promotions.
Appointment Reminders and Confirmations
An SMS API can be used to send automated reminders, alerts, and confirmations to anyone based on their current status in your company’s CRM system or databases. Thanks to SMS message’s instantaneous delivery, recipients are far more likely to receive critical information.
Customer Service
While it should not be confused with a semi-intelligent chatbot or a customer service agent, an SMS API can send predefined responses automatically. For example, when a text is sent from the recipient that asks for additional alerts, an automated reply can confirm that the update has been made. This can save valuable time.
160.com.au Offers the SMS API Solutions You Need
Whether your business needs 130 or 13,000 SMS messages monthly, we have an SMS package to suit your needs. 160.com.au provides an easy-to-use API that allows our customers to send more messages, and send them more accurately, than ever before. Not sure how to use an SMS API in PHP? Our customer service and tech support are just a call away.
Browse our full suite of offerings, including international SMS messaging, email to SMS, and SMS gateway services, and see how 160.com.au can help your business grow!