The benefits of online SMS for companies are supplemented and highlighted by a functional application programming interface (API). In today’s market, there are many online SMS APIs to choose from, each vying for your business.
Connecting a web-based SMS API service to your enhanced customer relationship management (CRM) will take your SMS strategy to the next level, making both a positive impact on your annual return on investment and with your customers.
The task of finding a service that’s right for you might be a little overwhelming. This is where an online SMS API and SMS gateway like 160.com.au can be a real benefit to your company and take the guesswork out of this part of the process.
In this article, we’ll go over what to look for as you decide what the best online API for bulk SMS is, and how you can integrate it into your company’s marketing strategy.
What Is an SMS API?
A good place to start would be to define what both SMS and APIs are and what they do:
- SMS (Short Message Service): This part of the equation is responsible for the engagement and conversion side of things.
- API (Application Programming Interface): API is responsible for the automation ‘back of house’ aspect.
Another way of looking at it is that SMS is the way some of our favourite brands and service providers communicate with us via text messaging, informing us of the things we would be interested in. APIs are typically used to connect different pieces of software; it also allows for software to send messages automatically, instead of having a human manually do so.
These two work well together within the overall scheme of a successful SMS marketing campaign.
Do I Need an SMS API for My Business?
Simply put, yes–text messages are the most engaging form of communication between brands and their customers today. Having some form of SMS infrastructure is crucial for any business owner wanting to seriously compete in the modern market.
When you’re working with a high quality SMS gateway like 160.com.au, you can easily send SMS text messages through standard web frameworks that are optimised and automated by their API. For example, you can authorise a login, automate scheduled mass SMS messages, drip campaigns, and even send out welcome text messages to your new subscribers.
If you are a business owner in today’s competitive environment, SMS APIs are especially valuable for guaranteeing speed and safety during the exchange of sensitive information, maximising a user-friendly customer experience.
SMS API Checklist
Below, we’ve included a brief checklist of must-haves for anyone claiming to be the best online API for bulk SMS:
- Robust/Reliable API
- API is well-documented with accessible support
- Cost effective
- Rich media support
- Global coverage
- Email/SMS integration
- Speedy delivery of messages
- Developer-friendly integration
- Strong security infrastructure for sensitive information
Optimise Market Research
Some SMS APIs will also allow you to track and analyse the messages you send to users; aspects like open rates, delivery receipts, and user behaviour after opening a text from your company can all be analysed. This will allow you to optimise market research and properly discern which messaging is proving to be most effective for your goals and then automate accordingly.
At 160.com.au, we understand SMS marketing and want to answer any questions you might have in regard to integrating our SMS API into the online framework of your company. Our goal is to help you succeed and thrive in today’s hyper-competitive digital marketplace. Create an account with 160.com.au and get started today!