Bulk SMS Sending Online and How It Works

In a world where our mobile phones go everywhere we do, businesses recognise the importance of SMS communication. Short Message Services (SMS) keep businesses competitive and relevant in today’s market. The flexibility in sending and receiving texts makes SMS marketing one of the most effective ways for companies to stay plugged into their customer base.

As a global SMS gateway provider, we at 160.com.au have made it our mission to help you better understand and benefit from this growing trend of SMS marketing. In this article, we’ll be answering what exactly is bulk SMS sending online and how it works.


What Is Bulk SMS?

‘SMS’–specifically ‘bulk SMS’–is essentially the business savvy way of referring to companies mass texting their customer bases.

While e-commerce marketing is just one of the many applications of bulk SMS, it is one of the most popular. This option is ideal for companies in hyper-competitive industries who are all trying to find that edge in winning the attention spans of their customers.


How SMS Works

Bulk SMS is very simple in some ways. The idea being that companies want to connect directly with large amounts of people in a way that will impact them the most. The fact that most people own mobile phones and engage with 98% of the messages they receive means that SMS marketing is exactly how companies across all industries are staying connected to their audience.

But what is actually happening, and what is the operation at hand when companies are sending out bulk SMS to their customers? Let’s explore the four key steps to master SMS campaigns.

Step One: Create a Message

By using a text messaging platform like 160.com.au, you can create a message that you wish to send out to your customers. Once you’ve composed your message, you can either send it right away or schedule it for a more convenient time later.

Step Two: To the Aggregator (SMS Gateway)

Steps one and two can seamlessly be integrated together depending on the SMS messaging company you’re using. At this point, your message is sent to an aggregator, or what is also known as an ‘SMS gateway,’ that will be the middleman before reaching the cell tower. The point of this is to prevent cell towers from having spam clutter their networks.

Step Three: To the Wireless Carrier

After touching base with the aggregator, the message is sent off to the wireless carrier’s cell tower associated with the customer’s mobile phone number you’re trying to reach.

Step Four: To Your Recipient

At this point, the message will land in your customer’s inbox via their mobile phone provider, just like any text message they would receive from a friend or a family member.


Text Mistakes to Avoid

To better understand the full scope of the SMS landscape, here are some things you’ll want to avoid:

  • Being too impersonal: You never want to come off as robotic or like your message is some cookie cutter copy of a copy. 
  • Messaging after quiet hours: Legally, you can’t send messages during explicit quiet hours depending on the region. By following these guidelines, you can avoid regulatory fines and maintain your customers’ trust.
  • Spamming: Don’t spam their inbox–you don’t want to come off as annoying. Make sure whatever you’re messaging your customers is relevant and valuable information.
  • Sending long winded unclear messages: Attention spans are short, so try keeping your SMS messages around 160 characters with a clear call-to-action.

These are just some of the ins and outs of bulk SMS sending online and how it works. Sign up for an account with 160.com.au today, and let us assist your company’s bulk SMS marketing strategy campaign!