Car dealerships all over the world are boosting sales and conversions with targeted SMS campaigns. The impact of SMS on communication and business is undeniable.
In today’s markets, practically 99.9% of your customer demographic will be mobile phone owners, and unlike emails, text messages have an engagement rate of more than 90%. Simply put, text messaging has become people’s preferred way of interacting with their favourite brands.
160.com.au understands that with the ease and flexibility in sending and receiving texts, short message services (SMS) is the most effective way car dealerships around the globe are staying in touch with customers throughout the entire sales process. But like with all things, there is an art to sending bulk SMS messages to your customers that will either make an impact or fall flat.
In this article, we’ll give you a few workable car sales bulk SMS messaging examples for different situations, along with some general best practices when it comes to all the different ways you can use bulk SMS messaging to engage with your customers.
Helpful General Guidelines
Before we get into examples, it will be beneficial to go over some key things to consider as you’re crafting your bulk text messages before hitting send:
- Use enticing call-to-action (CTA): Be sure to include phrases that encourage customers to take action; e.g. “act now,” “don’t miss out, “hurry up,” etc.
- Keep messages short and to the point: Attention spans are short, so get to the point. The sweet spot for effective SMS is around 160 characters. If you’re over 160 characters, it’s not the end of the world–just don’t send your customers a novel!
- Personalise your messages: Take time to craft messages that don’t feel robotic and cookie cutter. This may take a little extra time, but your customers will notice.
- Be clear with action items: Your customer should have clear directions on what to do next after reading one of your messages.
Bulk SMS Examples
Now that we have some of those key concepts and principles in mind, let’s explore what it might look like in practice:
Example: Sales Event
“Hey Jamie, don’t miss out on our holiday giveaway! Visit John Doe’s Toyota today and take advantage of our year-end sale on all models! We’re open until 8:00 PM tonight.”
Example: In-Store Follow Up
“Hi Chris, it’s Jane from John Doe’s Toyota. Thank you for coming in to check out our new 2024 models! Text me here when you’re ready to come test drive our new Corollas and Camrys. Remember to ask for Jane!”
Example: An Appointment Reminder
“Hey Bob, you have a test drive with us tomorrow at noon with Jane. You’ll be driving the 2024 Camry. Do you have any questions for us beforehand?”
Example: Post-Purchase Follow-Up
“Hey Mike, it’s Jane from John Doe’s Toyota. How’s your new Camry? I hope you’re loving it! Let me know if you have any questions or need help with anything!”
For feedback, you might say:
“Hey Mike, thank you so much for choosing John Doe’s Toyota. We appreciate your business. We’d love it if you could leave us a quick review! [Review Link]. Thanks!”
Although these examples have their own unique points of emphasis, the throughline is still the same: Personalised and to the point with clear calls to action.
160.com.au is a cost effective SMS gateway that can facilitate your dealership’s bulk communication with customers. We’ll help you with messages like asking for post-purchase feedback, following up on leads, sending appointment reminders, launching special offers, and sending personalised thank you messages that will help boost your sales and build those long-lasting customer relationships!