SMS Gateway Costs

May 13th, 2024

The cost of an SMS Gateway varies based on the number of SMS messages sent. When purchased in advance as a bulk order, it can be one of the most affordable forms of SMS messaging.  Those looking for the cheapest SMS gateway option should examine 160.com.au’s offerings. We provide messaging in nearly every country at […]

What Is an SMS Gateway API?

May 10th, 2024

An SMS gateway API (application programming interface) is a programming interface that allows software like Customer Relationship Management (CRM) to communicate with the SMS gateway digitally and provide data. This is useful for importing customer databases and marketing campaign lists.  Individuals and businesses that want to take advantage of SMS messaging campaigns should seek an […]

What Is an SMS Gateway Code?

May 7th, 2024

An SMS gateway code is a secure code that allows users access to an SMS gateway service. An SMS gateway service allows individuals and businesses to send SMS text messages from any internet-connected device.  The key to obtaining an SMS gateway code is by working with a bulk SMS gateway service provider such as 160.com.au. […]

How to Use an SMS Gateway

May 4th, 2024

To use an SMS gateway, select a provider such as 160.com.au. Next, integrate it with your own customer database or CRM provider. Finally, craft the intended message and send it out to your recipients.  In essence, an SMS gateway is a provider that allows individuals and businesses to send and receive SMS text messages from […]

Email And SMS Marketing 101: A Quick Guide (Updated 2024)

May 2nd, 2024

SMS marketing is not a new technology, but, at the time of this writing (2024) SMS messaging has become highly relevant for two main reasons: Mobile adoption The declining effectiveness of modern online marketing Let me explain… Mobile Usage In Australia, there were 19.9 million mobile users in 2017, the number of Australian smartphone users […]

How Do Email and SMS Marketing Impact Retention?

April 30th, 2024

Customer retention is a critical aspect of any successful business strategy. While most businesses will focus on acquisition it’s the retention or keeping of customers where all of the real profit is made.  In this article, we’ll cover some ideas on how you can use email and SMS to impact retention and drive more revenue. […]

How Often Should You Send Email to SMS Marketing?

April 28th, 2024

Quick Answer: The ideal frequency for sending SMS messages varies depending on the industry but here are some general guidelines: Marketing Industry: Sending one SMS promotion per week is considered ideal, with two to six text blasts per month being the standard recommendation. Ecommerce Industry: Research suggests that sending messages during lunch and early afternoon […]

Email-to-SMS Solution

April 26th, 2024

Many businesses are implementing email-to-SMS (short message service) solutions to boost engagement and communication with their customers. 160.com.au is one of the leading email-to-SMS solutions in Australia for brands looking to reach customers around the globe. Email-to-SMS is direct and immediate, known for having high open and engagement rates, and makes connecting with your customers […]

Email-to-SMS Application

April 24th, 2024

Email-to-SMS (short message services) applications are services or software tools that allow businesses, organisations, and other users to send messages through your email account. This service typically works by converting emails into SMS messages and later delivering them to the recipient via their mobile device. Why consider using this in your enticing marketing campaigns? Because […]

Email-to-SMS Marketing

April 22nd, 2024

For businesses and organisations looking to reach more people, email-to-SMS (short message service) marketing is a great solution. Email-to-SMS marketing can bring higher open rates, immediate delivery, personalised communication, and its versatile reach often leads to better engagement from customers and clients. 160.com.au makes it easy to integrate SMS communication into your company’s marketing strategies. […]