SMS Marketing Benefits

March 1st, 2024

With more than 95% of text messages being read within the first five minutes upon receipt and marketers seeing more than fifty times the return on every $1.00 spent on marketing, the benefits of short message service (SMS) marketing are undeniable. Launching a solid SMS marketing campaign can help you reach your target audience, establish […]

SMS Marketing Examples

February 28th, 2024

Short message campaign services (SMS) have proven to be one of the more effective direct marketing channels that improves customer experience, boosts engagement and conversions, and has become people’s preferred way of interfacing with their favourite brands. 160.com.au understands, like with all things, there is an art to sending SMS text messages. In this article, […]

The Quiet Rise of SMS: Why Almost Every Business Should Use It

February 26th, 2024

Cast your minds back to the early mobile phone era – chunky devices, tedious text input, and small LCD screens. Yet text messaging has somehow outlasted and in many cases surpassed a lot of today’s modern online communication channels. Once the domain of primitive exchanges between friends, SMS now operates as a sophisticated infrastructure silently […]

Why Online SMS Is Good For Your Business

February 24th, 2024

Why Online SMS Is Good For Your Business One often overlooked but highly powerful communication channel is online SMS (short message service). Online SMS allows businesses to reach customers wherever they are via text message. In this article, we’ll explore why online SMS is a game-changer for businesses of all sizes. You’ll learn: How SMS […]

How To Send SMS Online (Step-by-Step Guide)

February 22nd, 2024

In this guide, you’ll learn how easy it is to use online SMS to use for business or personal use. Why even use online SMS? We already have mobile phones that can send text messages so why would you even need to do this online let alone pay for an additional service? The largest users […]

How Many People Subscribe to SMS Marketing?

February 20th, 2024

With the prevalence of social media marketing, many people mistakenly believe that SMS messaging and marketing are on the decline. In reality, the opposite is true. The SMS market as a whole has continued to expand, and not just because consumers are messaging friends, businesses are increasingly taking advantage of its potential as a seamless […]

How SMS Marketing Can Help Businesses

February 18th, 2024

With smartphones omnipresent in our daily lives, a new threat is emerging for businesses and marketers: app fatigue. Today, it seems as if every medium and business offers a dedicated app for customers to use on mobile devices.  While this sounds great on the surface, customers are often overwhelmed by the sheer number of apps […]

How Big Is the SMS Market?

February 16th, 2024

Despite the rise of social media apps as a primary form of communication, the SMS market continues to grow, year after year. A large portion of the growth in the text messaging sector is thanks to businesses.  Making sure customers get timely notifications that don’t get lost in the shuffle is a key reason businesses […]

Does SMS Marketing Work for Affiliate Marketers?

February 14th, 2024

When we think of affiliate marketing, we often envision our favourite YouTuber or blogger showcasing products with affiliate links or offering their subscribers a discount by using a code at checkout. While this approach is highly effective, the wide net that is cast can lead to lower sales per viewer.  SMS marketing, alternatively, is an […]

Is Online SMS Marketing Expensive?

February 12th, 2024

This question depends more on your business than on the actual costs to send an SMS which is anywhere from 5-8 cents (AUD) per recipient sent and is being used by individuals, companies, not-for-profit, affiliates to name a few. But as with anything, there are other variables to consider to decide whether or not online […]