When you’re tasked with generating more sales revenue, the first thing most companies will do is start spending more money on marketing, train their sales teams and arm them with the newest pitch materials. Or worse, starting cutting “costs.” What they don’t tend to do is look for growth potential that already exists inside the […]

Text messaging is quick,easy and is still one of the most popular ways for people to connect with one another around the globe and a common question that is asked is how to actually make sure your SMS is received by the intended recipient. In this article we’ll look at: How to send a text […]

Up until the late 90’s consumers congregated across limited channels typically TV, radio, newspaper so it was fairly easy to get to them but today the market is fragmented, it’s a mess, consumers hangout on search, social media, email, websites/blogs, news sites, YouTube and now mobile which spreads the marketing budget even thinner. But even […]

When it comes to restaurant marketing the competition is intense and winning in this area means that you’re going to have to find (and master) a select few marketing tactics that can help you create a dominant presence inside the mind of the market. In this article I’m going to share 24 great ideas that […]

Bulk SMS (also referred to as Mass SMS) is an SMS solution that allows you to send SMS from PC to mobile devices quickly and easily. Text messaging continues to be one of the most effective ways to deliver business to consumer messages thanks to the high open and response rates. Both large and small […]

In this SMS Marketing Guide, you learn about why SMS marketing (also referred to as text message marketing) has been slowly picking up steam in recent years, largely due to the way in which it works. It’s a direct marketing channel that allows you to reach anyone with a mobile phone (smart phone or feature […]

SMS messaging is one of the key methods schools use to keep parents and students updated on what’s going on either with a particular child or school related activities. What makes SMS such a powerful communication tool? Reach: you can send a single SMS or a thousand. Open rate: people open their text messages. Speed: […]

The competition among restaurants is incredibly high, not just between each other but with the consumer as well. After a long day at work most people just want to get home, switch on some bad reality TV show and heat up last nights dinner. When I was learning about marketing I was told to never […]

Is email marketing dead? And is SMS marketing going to take its place? Let’s face it. Email campaigns are a headache to put together. I remember when I was an EDM specialist in retail sending out emails would require a shed-load of effort not just from myself, but also the team. Here is a short […]

    Here is what Smart Insights had to say about the power of SMS: • Over 97% of text messages are read within the first four minutes. • 19% of people will click a link in a SMS campaign rather than just 4.2% for emails. • SMS campaigns receive average response rates of 19%, […]