If you’ve sent a text message to more than one person before then the good news is that you have almost everything you need to set up an SMS marketing campaign. The only additional skills required are setting up an SMS lead capture process (which is surprisingly simple) and of course, coming up with offers […]

  Solar energy companies and SMS have always been quite close largely because it allows solar companies to not only generate quality sales leads but also manage customers after the sale. In this article, I’ll cover how solar companies are using SMS marketing to grow their business.   1. Generating Solar Sales Leads With SMS […]

One of the smartest things you can do in business is to identify marketing channels that can generate leads that (preferably) meet these 3 criteria: Sales qualified: Email is affordable and scalable but generates leads that are far from making a buying decision and often need to be nurtured. Easily scalable: Cold calling is effective for creating […]

  New customers are skeptical. They research for different solutions online. From that bunch they reduce their options down to 2 or 3. They look for reviews and best prices. They talk with their friends and ask for their opinions etc. All of this happens before you even hear from them. But sometimes even after […]

How do you develop fitness content marketing that actually sells? The fitness industry is an insanely competitive battleground. I get it. Content creation can be a real pain to produce. You have a product to promote and sell. You spend hours tapping out words on your keyboard producing beautiful content and then… Not much happens. […]

Mobile is BIG. According to statsitica.com 19.7 million Australian’s own mobile phones. Google has now become mobile-first which means that it cares more about mobile users than computer users. Adopting a mobile marketing strategy is now an essential part of any customer growth strategy and should soon begin to make up the bulk of your […]

When looking for SMS marketing advice you’re typically fed boring “insights” like: Keep it short (obviously) Don’t use text speak Give details Use a call to action If you’re reading this post then I’m sure you don’t need someone telling you to keep your text message short. Instead, you may be looking for some ideas […]

Home buying comes with a long sales cycle often times starting with the home buyer doing a ton of research before your even see them which is real estate SMS marketing is an effective selling tool. The goal with SMS is to begin a conversation as early as possible into the buying process so you […]

  In this article we’ll take a look at 13 SMS marketing mistakes that businesses and marketers make including: Not knowing Your Customer Avatar Failing To Build A Responsive List Of Eager Customers Plus The Homer Simpson Test Not Mapping A Customer Buying Path Not Creating Subscriber Buckets Locking Yourself Inside The 160 Character Prison […]

What does the most effective, eyeball-grabbing SMS look like? The good news is that SMS messages by their very nature are eyeball-grabbing since it is delivered to the mobile phone which creates instant curiosity for the recipient. But what makes them effective comes largely down to: Who you are sending the message to and… What […]