What is email to SMS? Email to SMS uses SMS gateway technology to let you send a standard email as a text message to any mobile phone. Since it is using an online SMS service you can send both personal and business purposes allowing you to send 1 or 1,000’s of text messages. There’s […]

If you’ve sent a text message to more than one person before then the good news is that you have almost everything you need to set up an SMS marketing campaign. You will need an SMS account. The 160.com.au bulk SMS service gives new accounts free trial credits to test the steps below. The only […]

  Solar energy companies and SMS have always been quite close largely because it allows solar companies to not only generate quality sales leads but also manage customers after the sale. Solar companies normally send these as bulk SMS to their enquiry list. In this article, I’ll cover how solar companies are using SMS marketing […]

One of the smartest things you can do in business is to identify marketing channels that can generate leads that (preferably) meet these 3 criteria: Sales qualified: Email is affordable and scalable but generates leads that are far from making a buying decision and often need to be nurtured. Easily scalable: Cold calling is effective for creating […]

  New customers are skeptical. They research for different solutions online. From that bunch they reduce their options down to 2 or 3. They look for reviews and best prices. They talk with their friends and ask for their opinions etc. All of this happens before you even hear from them. But sometimes even after […]

How do you develop fitness content marketing that actually sells? The fitness industry is an insanely competitive battleground. Good content plus SMS marketing is how gyms cut through. I get it. Content creation can be a real pain to produce. You have a product to promote and sell. You spend hours tapping out words on […]

Mobile is BIG. According to statsitica.com 19.7 million Australian’s own mobile phones. That reach is why businesses use a bulk SMS service to contact customers. Google has now become mobile-first which means that it cares more about mobile users than computer users. Adopting a mobile marketing strategy is now an essential part of any customer […]

When looking for SMS marketing advice you’re typically fed boring “insights” like: Keep it short (obviously) Don’t use text speak Give details Use a call to action If you’re reading this post then I’m sure you don’t need someone telling you to keep your text message short. These are SMS marketing tricks that actually move […]

Home buying comes with a long sales cycle often times starting with the home buyer doing a ton of research before your even see them which is why real estate SMS marketing is an effective selling tool. Real estate agents can use the 160.com.au bulk SMS platform for open-home reminders and new-listing alerts. The goal […]

  In this article we’ll take a look at 13 SMS marketing mistakes that businesses and marketers make including: Not knowing Your Customer Avatar Failing To Build A Responsive List Of Eager Customers Plus The Homer Simpson Test Not Mapping A Customer Buying Path Not Creating Subscriber Buckets Locking Yourself Inside The 160 Character Prison […]