In a world where traditional online marketing is losing its grip to low engagement and rising costs, SMS (short message service) marketing is a powerful remedy for businesses. With open rates as high as 90%, SMS offers a convenient, low-cost, and low-risk marketing channel.  This article will look at the metrics businesses should track in […]

In the current digital marketing landscape, businesses constantly grapple with the challenge of engaging customers amidst a sea of online distractions and rising ad costs. Traditional marketing channels like emails and digital ads often fall short, leading to low engagement.  However, SMS (short message service) marketing can cut through the static, offering a direct and […]

 In an era where digital distractions are omnipresent, businesses have to face the hurdle of capturing consumer attention. Traditional online marketing methods, such as ads and emails, have lost their sheen and come with declining engagement rates and escalating costs, putting their return on investment (ROI) at risk.  One solution to this is text message […]

Among the many strategies that businesses employ to reach a larger customer base and engage current customers, the use of web-based short message service (SMS) text messaging continues to reign as the champion. Using SMS marketing channels proves to be the best method for sending targeted and effective messages with the highest conversion rate. This […]

Promoting your local business doesn’t have to be a financial burden, take up all of your time, or even be complicated. For small businesses, text message marketing–also known as ‘short message service (SMS) marketing’–is the most cost-effective, time-efficient, and a strategic way to engage with audiences and grow your business exponentially. This marketing approach is […]

These days, our mobile phones go everywhere with us. Companies world-wide are capitalising on this fact and sky rocketing their revenue. Mass short message services (SMS) stand out as the most effective form of direct marketing because they allow companies to send targeted and effective messages to their customers on a large scale. If you’re […]

With more than 95% of text messages being read within the first five minutes upon receipt and marketers seeing more than fifty times the return on every $1.00 spent on marketing, the benefits of short message service (SMS) marketing are undeniable. Launching a solid SMS marketing campaign can help you reach your target audience, establish […]

Short message campaign services (SMS) have proven to be one of the more effective direct marketing channels that improves customer experience, boosts engagement and conversions, and has become people’s preferred way of interfacing with their favourite brands. 160.com.au understands, like with all things, there is an art to sending SMS text messages. In this article, […]