Why Online SMS Is Good For Your Business One often overlooked but highly powerful communication channel is online SMS (short message service). Online SMS allows businesses to reach customers wherever they are via text message. In this article, we’ll explore why online SMS is a game-changer for businesses of all sizes. You’ll learn: How SMS […]

In this guide, you’ll learn how easy it is to use online SMS to use for business or personal use. You can send SMS online with 160.com.au from any web browser, no app required. Why even use online SMS? We already have mobile phones that can send text messages so why would you even need […]

With the prevalence of social media marketing, many people mistakenly believe that SMS messaging and marketing are on the decline. In reality, the opposite is true. The SMS market as a whole has continued to expand, and not just because consumers are messaging friends, businesses are increasingly taking advantage of its potential as a seamless […]

With smartphones omnipresent in our daily lives, a new threat is emerging for businesses and marketers: app fatigue. Today, it seems as if every medium and business offers a dedicated app for customers to use on mobile devices.  SMS marketing suits any business that needs a message read the same day. Australian businesses have sent […]

Despite the rise of social media apps as a primary form of communication, the SMS market continues to grow, year after year. A large portion of the growth in the text messaging sector is thanks to businesses.  Most of that volume is business messaging, sent as bulk SMS. Making sure customers get timely notifications that […]

When we think of affiliate marketing, we often envision our favourite YouTuber or blogger showcasing products with affiliate links or offering their subscribers a discount by using a code at checkout. While this approach is highly effective, the wide net that is cast can lead to lower sales per viewer.  Affiliates run SMS marketing the […]

This question depends more on your business than on the actual costs to send an SMS which is anywhere from 5-8 cents (AUD) per recipient sent and is being used by individuals, companies, not-for-profit, affiliates to name a few. Cost per message is the number that decides whether SMS marketing pays. But as with anything, […]

Is online SMS considered digital marketing? Answer: It is considered a digital marketing strategy, but technically it’s an “offline marketing channel”. SMS marketing sits alongside email and social in most digital plans. While online SMS (short message service) falls under the “mobile marketing” umbrella which is mostly digital (i.e. mobile push notifications, in-app mobile ads, etc.) […]

When it comes to digital marketing, businesses are increasingly turning to SMS messaging as a reliable means to cut through the clutter and engage directly with customers. Higher open rates and faster response times make SMS messaging an important part of many businesses’ strategies.  Archived replies sit in the same account you send bulk SMS […]

 In an era where businesses are battling against low engagement and soaring advertisement costs, the spotlight has turned to an old technology with a new relevance: SMS messaging. There are many benefits of online text message services that make them a smart investment for businesses trying to capture the fleeting attention of consumers–but what should […]