What if you could get 98% of your marketing messages read within minutes of sending them? That’s not a hypothetical – it’s the reality of SMS marketing, where text messages achieve engagement rates that pro marketers can only dream about. It’s still an untapped gold mine. Over the next few minutes, I’ll break down exactly […]

Think about it: most people keep their phones within arm’s reach 24/7. That intimate connection makes SMS marketing one of the most powerful—yet underutilized—ways to reach customers. Most of the basics below come built into an Australian bulk SMS service: opt-out keyword, scheduling, personalisation and delivery reports. This guide will help you understand SMS marketing […]

Reaching customers where they are isn’t just important—it’s essential. While email marketing has long been the cornerstone of e-commerce communication, SMS marketing is emerging as a powerhouse channel delivering unprecedented engagement rates. For WooCommerce stores, the bulk SMS service at 160.com.au also has a WordPress plugin for order and cart messages. What makes SMS particularly […]

There’s not much worse than a quiet night with staff standing around twiddling their thumbs. A restaurant can send bulk SMS booking reminders and quiet-night offers from a web browser and pay per message. The restaurant game is incredibly competitive, where owners constantly seek different ways to get more table bookings as well as keep […]

Today, most businesses are fixated on digital marketing strategies but too many of them have forgotten about “offline” marketing strategies. In fact, there is one offline marketing channel that is the king of engagement and conversions. That of course is text message marketing (or short message service). Yes, if you know how to send text […]

Imagine that every time you sent out a promotion or an essential marketing message it was ignored by 70-80% of the people you sent it to? An SMS broadcast is one message sent to a whole list at once through a bulk SMS service. Unfortunately, this is the reality of email marketing. We still think […]

SMS marketing is a big deal for Aussie businesses because it allows them to engage their customers wherever they are. A Sydney-based bulk SMS service has been available to Aussie businesses since 2000. You might be thinking, “I can do the same with email or social DMs,” and you’d be right, but how long would […]

Looking to promote your event? The success of any event promotion hinges on your ability to get people to show up. Event reminders go out on a schedule from a bulk SMS sender, with a first-name merge field for each guest. In order to get people to show up they need to know where and […]

The problem with modern-day communication is that most of it is done via messaging rather than face-to-face which opens the door to new problems. Regardless of whether it’s email or text messages, it can be easy to accidentally send a message that can put the recipient “offside” that can damage your work relationships, hurt your […]

  Which is better? …And what is the difference? Marketers and business owners are starting to look at SMS as an addition to their marketing toolkit but if SMS is only as good as email marketing then what’s the point? On the SMS side, a bulk SMS platform sends a personalised message to a whole […]