Reaching customers where they are isn’t just important—it’s essential. While email marketing has long been the cornerstone of e-commerce communication, SMS marketing is emerging as a powerhouse channel delivering unprecedented engagement rates. What makes SMS particularly compelling for ecommerce business is its perfect alignment with modern shopping habits. Beyond just reach, SMS marketing delivers exceptional […]

There’s not much worse than a quiet night with staff standing around twiddling their thumbs. The restaurant game is incredibly competitive, where owners constantly seek different ways to get more table bookings as well as keep regular customers coming back. Digital marketing methods can often fall short due to spam filters, algorithm changes, and complexity, […]

Today, most businesses are fixated on digital marketing strategies but too many of them have forgotten about “offline” marketing strategies. In fact, there is one offline marketing channel that is the king of engagement and conversions. That of course is text message marketing (or short message service). Yes, if you know how to send text […]

Imagine that every time you sent out a promotion or an essential marketing message it was ignored by 70-80% of the people you sent it to? Unfortunately, this is the reality of email marketing. We still think email marketing is an incredibly powerful marketing channel but there is a lot of waste and hurdles to […]

SMS marketing is a big deal for Aussie businesses because it allows them to engage their customers wherever they are. You might be thinking, “I can do the same with email or social DMs,” and you’d be right, but how long would it take that person to get around to reading your email or DM? […]

Looking to promote your event? The success of any event promotion hinges on your ability to get people to show up. In order to get people to show up they need to know where and when your event is taking place. Seems simple enough but most communication channels (email, social media, etc.) are unreliable in […]

The problem with modern-day communication is that most of it is done via messaging rather than face-to-face which opens the door to new problems. Regardless of whether it’s email or text messages, it can be easy to accidentally send a message that can put the recipient “offside” that can damage your work relationships, hurt your […]

  Which is better? …And what is the difference? Marketers and business owners are starting to look at SMS as an addition to their marketing toolkit but if SMS is only as good as email marketing then what’s the point? Email and SMS are inbound marketing channels i.e., requiring people to opt in and become […]

SMS marketing has become an increasingly popular and effective way for businesses to reach their customers. However, with the rise of this communication channel comes the need for businesses to understand and comply with the relevant spam laws and regulations governing SMS marketing in Australia. Failure to do so can result in hefty fines, legal […]

SMS marketing allows businesses to communicate directly with their customers. In this short guide, you’ll discover SMS best practices for creating an SMS marketing strategy to boost your marketing efforts. What Is SMS Marketing? Text marketing involves sending text messages to engage directly with consumers. It’s similar to email marketing, but rather than sending an […]